A nice page showing off a product is a shopfront. For it to sell, it's missing two things: a price and a way to buy. Turn the shopfront into a shop. 👇
01 · What it is02 · Your offer03 · The price…
The game · from shopfront to sale
Make this page "buyable"
This page shows a product but you can't buy it. Add the price, then the buy button.
🍯
Lavender honey
Handmade harvest, 250 g jar.
No price, no button — can't buy.
🛒 It's a shop! Selling online = showing a product + displaying a price + letting people pay. Without a price, the visitor hesitates; without a buy button, they leave. These two elements turn a passive shopfront into a selling machine — 24/7.
What this teaches you
Shopfront + price + payment
🏪 Showing isn't enough
A nice page informs, but doesn't sell on its own. You have to clearly invite the purchase.
💳 Price + button = sale
A visible price and a "Buy" button that leads to payment: that's the minimum to take money online.
Check that you got it
2 quick questions
1. For a page to sell, at minimum you need…
Right: price + buy button that leads to payment. Otherwise it's just a shopfront.
2. A shopfront with no price or button…
Right: it informs, but the visitor can't complete a purchase. Give them the means to say yes.