SEO is about making your site show up in Google when someone searches for what you offer. Without it, you're invisible — even with the most beautiful site. Move your page up. 👇
01 · Getting found02 · Keywords03 · The title…
The game · climb the results
From page 4 to page 1
🔎 Someone types "florist Royan". Your site exists… but nobody sees it, right at the bottom. Optimise it and watch it climb.
🔍 florist brighton
seafront-flowers.fr
Florist in Royan — Bouquets & delivery
Artisan florist in the heart of Royan, open 7 days a week…
interflora.fr › royan
Florist Royan (17200) — Interflora
Flower delivery in Royan within 4 hours…
my-shop.fr
MyShop — home
Welcome to our website.
Your page is at the bottom, invisible. Optimise it.
🔍 A beautiful invisible site is useless. Google ranks pages by their relevance to what's being searched. Your page "MyShop — home / Welcome to our website" says nowhere that you're a florist in Royan → Google doesn't make the link, you stay at the bottom. By putting the right words in the right place (title: "Florist in Royan", a clear description, content that talks about your flowers and your town), you become relevant for this search → you climb. That's SEO: speaking your customers' language so that Google (and now AIs like ChatGPT) find you and recommend you. This course gives you the concrete steps, without jargon.
What this teaches you
Relevant = visible
🎯 Say what you are
If your page doesn't name your trade + your town, Google can't recommend you for that search.
🗣️ The customer's language
The words your customers type must be on your page. Otherwise, invisible.
Check that you got it
2 quick questions
1. SEO is for…
Right: being found when a customer searches for your offer.
2. Why doesn't a "Home / Welcome" page rank?
Right: without the right words, Google doesn't link it to the search.
What to remember
SEO = showing up in Google (and AIs) when people search for your offer.
Google ranks by relevance: your page must say what you are (trade + place).
Speak your customers' language — their words must be on your page.